Wine Industry
Email & SMS Marketing

We understand that wineries have unique sales cycles, from tasting room visits to online orders and wine club memberships.

Our approach starts with mapping out your customer journey—ensuring that every email and SMS message is strategically timed to drive engagement, sales, and retention.

We implement automated flows like welcome series, abandoned cart recovery, post-purchase follow-ups, and wine club nurture sequences.

By segmenting your audience (wine club members, online buyers, tasting room visitors, etc.), we create personalized messaging that increases conversions and long-term loyalty.

Segmentation and personalization are key to driving engagement and conversions. We categorize your audience based on their interactions with your winery, including:

• Wine Club Members – Personalized updates on club shipments, exclusive offers, renewal reminders, and VIP event invitations.

• Online Buyers – Targeted product recommendations, abandoned cart reminders, and post-purchase follow-ups to encourage repeat purchases.

• Tasting Room Visitors – Welcome sequences for first-time visitors, invitations to return, and limited-time offers to convert them into online buyers or club members.

• High-Value Customers – Special perks, early access to new releases, and loyalty rewards to keep them engaged.

• Lapsed Customers – Win-back campaigns offering special incentives to re-engage those who haven’t purchased in a while.

There are an infinite number of ways to segment audiences based on the needs of your business and our targeting strategy, which is uniquely tailored to each client.

Whether we segment by purchase frequency, average order value, varietal preference, geographic location, or engagement level, we ensure that every email and SMS campaign is relevant and effective. We use dynamic content and automation to personalize messages at scale, creating a more engaging experience that drives conversions.

We track a range of key performance indicators (KPIs) to measure and optimize campaign effectiveness, including:

• Open Rate – Measures how many recipients open an email or SMS, indicating subject line and timing effectiveness.

• Click-Through Rate (CTR) – Tracks how many people clicked on a link, showing engagement and content relevance.

• Conversion Rate – Measures how many recipients completed a desired action (e.g., purchase, signup), indicating overall campaign success.

• Revenue Per Email/SMS – Determines the direct impact of each campaign on sales.

• Unsubscribe/Opt-Out Rate – Monitors audience retention and ensures messaging remains valuable to recipients.

• List Growth Rate – Tracks how effectively new contacts are being added to your email and SMS lists.

• Bounce & Deliverability Rates – Ensures messages are reaching inboxes and not being flagged as spam.

We analyze these metrics regularly and adjust strategies as needed—whether through A/B testing, refining segmentation, or optimizing send times—to maximize performance and ROI.

We take care of everything—from writing compelling copy and designing beautiful emails to scheduling and sending campaigns.

If you have existing brand assets (such as photography, logos, or design templates), we’ll incorporate them to maintain brand consistency.

However, if you need fresh content, we can create it for you, or contract our vendor partners to do so, ensuring a seamless, on-brand customer experience.

Our goal is to make email and SMS marketing as effortless as possible for you.

We handle strategy, execution, and reporting, but we also welcome collaboration.

You can be as hands-on or hands-off as you prefer—whether you want full approval on every campaign or prefer us to run everything for you.

We'll set up a workflow that fits your comfort level and availability.

We follow industry best practices to ensure compliance with GDPR, TCPA, and CAN-SPAM regulations.

This includes obtaining proper opt-in consent, providing clear unsubscribe options, and maintaining clean, engaged lists.

For SMS marketing, we ensure all messages meet carrier regulations and avoid flagged content.

Additionally, we optimize email deliverability by maintaining list hygiene, avoiding spam trigger words, and monitoring sender reputation to direct your messages t inboxes—not spam folders.